Know if your idea is worth a year of your life.
Send us your startup idea. In 3 business days you get a sourced, human-reviewed decision report: a 100-point score across 12 axes and a clear verdict to build, drop, or test first.
- Private by default
- Reviewed by a human analyst
- Every number labelled by source
Building got cheap. Choosing what to build did not.
A chatbot will tell you your idea is promising. We check every claim against a source, put numbers on the market and the economics, and a person signs off on the verdict, including when it is “don’t build”.
3 business days, start to verdict
- 01 · Day 0Tell us the ideaA 10-minute questionnaire, plus any pitch deck or plan you want us to read. Mark anything confidential.
- 02 · Days 1–2Research and reviewWe research 12 axes and check each claim against a source. An analyst tests the logic and every number.
- 03 · Day 3Your verdictBuild, don’t build, or test first. With a 100-point score and three experiments that settle what is still unknown.
You follow progress on a private project page: every step, who can see your project, and when your files are deleted.
Twelve axes. One number. A verdict you can defend.
- 01Problem & demandIs the pain real, and are people looking for a fix?
- 02Customer & market sizeWho pays, and how many of them are there?
- 03Why nowWhat changed that makes this possible or needed today?
- 04CompetitionWho already solves this, and at what price?
- 05AI & platform riskCould a model release or platform change erase it?
- 06DefensibilityWhat stops a fast copy?
- 07Revenue & unit economicsCan it make money per customer, and how often do they buy?
- 08Acquisition channelsWhere do customers come from, at what cost?
- 09Build & test costWhat does an MVP cost, and what is the cheapest test?
- 10Risks & complianceWhat could kill it, and which rules apply?
- 11Founder fitDo the time, budget and skills match the idea?
- 12Verdict & 30-day experimentsBuild, don’t build, or test first — with pass marks.
- Sourced linked to the page it came from
- Estimate calculated, formula shown
- Assumption flagged for you to test
- From your documents what your own documents say
Your idea stays yours.
You can see exactly who works on your project, and why. Nothing is published, shared or kept longer than the work needs. Read the privacy note.
- Private link, never publicYour project page and report sit behind a link only you hold. Search engines never see them.
- Confidential notes stay with the analystAnything you mark confidential is never sent to the AI research step or to anyone else.
- Specialists only with your permissionFor hardware, health or finance ideas we ask first. A specialist sees an anonymized part, under a confidentiality agreement.
- Files deleted after 30 daysUploaded decks and plans are removed automatically 30 days after delivery.
One decision, one price
- 12-axis analysis and a 100-point score
- Human-reviewed verdict
- Three 30-day experiments with pass marks
- Your documents read and checked
- Delivered in 3 business days, with PDF
- A report for each idea
- Side-by-side scores
- A recommendation on which to pursue
- Screen a whole intake of applications
- Comparison across the cohort
- Full reports for finalists
Submit first. We send payment details and start the research once payment is confirmed.
Questions
Isn’t this what ChatGPT does for $20?
A chatbot gives you an answer. We give you a decision you can defend: research in separate steps against live web results, a source check that removes anything not actually retrieved, numbers with their formulas, and an analyst who signs off on the verdict.
Will you tell me not to build it?
If the evidence says so, yes. The verdict is build, test first, or don’t build. Saving you months on the wrong product is the point.
What kinds of ideas do you take?
Software, AI tools, marketplaces and apps are our core. We also take hardware, health, fintech and physical products; for those we tell you upfront when a specialist review is needed.
I’m an investor or run an accelerator. Does this work for us?
Yes. Choose your role in the form and the report is written for an evaluator, with more weight on defensibility, AI risk and the team. For a whole cohort, choose “Talk to us”.
Who sees my idea?
The lead analyst, and an AI model through a paid API that reads your answers and documents to draft the research. Notes you mark confidential never go to the AI step. Your files are deleted 30 days after delivery.
How do I pay?
After you submit, you see payment details and your private project page. Research starts as soon as payment is confirmed.
Ten minutes of questions. 3 days to a verdict.
Tell us about the idea and what worries you most. We answer that worry directly on page one.
Start my report